Kudos to Coke Studio for raising the level of music from devilish to divine and nothing more qualifies this than Hamd (حمد) Wohi Khuda Hai by Atif Aslam.
No wonder, music appealed locals of Hindu tradition. Saints were intelligent preachers than their successor Mullahs, they took path of music to people's hearts. They were on a mission and they were sincere missionaries. Mullah just loves to take post on his pulpit. And to stay relevant, he pulls every emotion on human inventory like hate, anger, love (if they needed).
Then it happened like this that we forgot the ways of the saints. Instead of spreading their mission, we began dancing on their graves on music & lyrics they used to change people's hearts. We hit another low when we began to dance on demonic tunes. If musical abyss had any bottom, it would be Indian love songs. Imagine how bad our music taste had become, rock bottom would be an understatement.
What Coke Studio is doing is that its reconnecting us with tradition of Sufi Saints. Overall, quality, impact & message of contemporary music had become so mundane that such high quality themed video Hamd was bound to stand out. Good standard of music & animating vocals are essential to convey powerful message crafted by the master craftsman Muzaffar Warsi. Wrapped in this package, propelled by Coke Studio platform, words of this Hamd has all the ingredients to touch hearts with its powerful message. Here, it must be mentioned that just becauae of the quality of lyrics, all those who sang this Hamd in past including the poet & Nusrat Fateh Ali Khan made similar impact in the past as well.
The end with Darood Sharif underlines place of Aqa Muhammad PBUH in the whole equation. Whoever, will listen and enjoy the quality of music & vocals must be compelled to look into the meaning of lyrics & ending with respects to The Prophet PBUH. This work will touch hearts. It may change hearts. It is a saintly work of Coke Studio.
Despite being a commercial venture, certain Coke Studio songs seem to reenact the works of saints and Wohi Khuda Hai stands right up there
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